Increasing Cookie Acceptance Rates: How Gîtes de France® Corsica Succeeded with Axeptio

With the implementation of the Digital Markets Act (DMA), Gîtes de France® Corsica had to rethink the management of user consent on our website. Thanks to Axeptio's support in implementing Consent Mode v2, the company not only complied with the new legal requirements but also achieved a significant increase in its cookie acceptance rate.

Quick and Effective Compliance With Axeptio

Given the new obligations imposed by the DMA, Gîtes de France® Corsica’s priority was to find a compliant solution that would not hinder user experience. As a key player in holiday rentals with over 1,300 accommodations in Corsica, Gîtes de France® Corsica relies heavily on data collection. This is essential for delivering personalized and optimized user experiences.

Integrating Consent Mode v2 proved to be simple, intuitive, and quick, thanks to Axeptio’s tailored support. Their platform, equipped with comprehensive features, allowed for a smooth implementation of the consent banner.

Customized to Serve Our Brand Image

One of the strengths of Axeptio’s solution is customization. Gîtes de France® Corsica was able to incorporate its visual identity into the consent banner. The company’s brand colors and logo are prominently displayed on the banner, reinforcing the visual consistency of the site and reassuring visitors.

The company also adopted a simple and transparent approach to communicating with users. Instead of relying on corporate language, the consent banner used clear messages to explain how user data is utilized in an accessible way. This approach helped build trust and encouraged users to give their consent.

An Immediate Impact on Consent Rate

The results were quickly apparent. Before implementing Consent Mode v2, the cookie consent rate for Gîtes de France® Corsica was 60%. Following the introduction of this more transparent and personalized approach, the rate increased to 72%, a significant 12-point improvement.

This increase highlights the importance of clear communication and a seamless user experience. Consent is no longer perceived as a constraint but rather as a way to enhance navigation and personalize the services offered to users.

Better Use of Data to Optimize the Customer Experience

For Gîtes de France® Corsica, data collection plays a crucial role. It enables the company to analyze visitor behavior, gain deeper insights into preferences, and continuously optimize its website. The aim is to ensure that every user finds the accommodation best suited to their needs, whether based on personal taste, specific features, or budget.

Thanks to the successful implementation of Consent Mode v2, Gîtes de France® Corsica has been able to ensure transparency and retain valuable data while remaining compliant with legislation. This approach enhances the personalization of the company’s offerings and ensures that clients enjoy a tailored online experience, contributing to a memorable vacation in Corsica.

Before implementing Consent Mode v2, our cookie consent rate was 60%. With this new, more transparent and personalized approach, we saw this rate climb to 72%, a significant 12-point increase.

Jade Logier Filippi Webmarketing Manager - Gites de France® Corsica

By collaborating with Axeptio, Gîtes de France® Corsica has leveraged Consent Mode v2 to not only comply with new legal obligations but also to improve cookie consent rates and user experience. This achievement strengthens visitor trust and enables the company to continue delivering high-quality services tailored to the needs and expectations of its clients.