Branded Consent

Merge Consent and Marketing Moments to Drive Growth

With Axeptio, consent becomes the opening scene of a high-performing customer journey. Unique in the market, Axeptio no-code consent experience builder empowers growth and design teams to turn the CMP into a fully immersive, visually spectacular marketing moment.

With video, motion design, images, or tone of voice, your cookie banner now puts your brand in the front row seat for website visitors. Personalization is highly flexible, and every banner can be updated in a few clicks to support your business goals.

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Personalization at Scale

Every brand has its own story to tell. With Axeptio’s no-code Consent Experience Builder, every detail of your CMP (design, messaging, branding) can be shaped to carry that story forward and make consent feel like a natural extension of your brand's digital experience.

1. Text Customization

Adapt every line of copy and font style to match your brand voice and UX goals.

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2. Color Themes

Select your palette, switch between light and dark mode, and ensure your CMP integrates smoothly with your site’s design.

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3. Logo or Cookie Illustration

Highlight your brand or spark complicity with users through Axeptio’s signature cookie characters, custom-designed illustrations that have become the hallmark of our CMP.

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4. Top Video or Wide Image

Add a wide hero image at the top of your banner to instantly immerse visitors in your brand’s world and creative direction.

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Monitor Your Consent Metrics to Boost Data and Growth

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Understand Your Consent Performance With the Right Analytics

With a centralized dashboard built for marketing, legal, and tech teams, you get a clear read on how your CMP impacts performance.

Analyze and optimize your CMP with the three core rates: interaction rate (how many users engage with the CMP), consent rate (share of consenting users among those who interacted), and opt-in rate (share of consenting users across your full audience, i.e. your true marketing activation pool).

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Connect Your Consent Data With Your Analytics Stack

Axeptio integrates easily with all the major analytics platforms: GA4 & GTM, Piano, Amplitude, Beyable, Fathom, Matomo, and Plausible.
Crossing opt-in, consent, and interaction rates with business KPIs helps you reveal the real impact of privacy on 
conversions, refine activation strategies, and strengthen your data sovereignty.

Fine-Tune Your CMP
with Advanced Optimization Features

A/B Testing

Experiment with various CMP versions to optimize performance

  • Test several visuals: images, illustrations, and videos.
  • Compare different texts and calls-to-action.
  • Evaluate which CMP position performs the best (bottom-left, bottom-right, or full-screen consent wall).
  • Optimize ergonomics alongside other on-site modules (e.g. chatbots or pop-ups).
  • Refine performance goals: maximize interaction, visibility, engagement, or opt-in rates.
Consent Wall

Decide when and how your Privacy Notice appears to balance opt-in performance

  • Switch to a consent wall when maximizing interaction is the priority.
  • Increase interaction rates by highlighting the banner without hiding your website or disrupting UX.
Drop Shadow and Timing Control

Guide user attention naturally towards your CMP with customizable drop shadow effects

  • Control the delay before display: show it immediately for higher opt-in, or later to reduce instant bounce rates.
  • Adjust when the banner loads to protect Core Web Vitals and send positive SEO signals.
  • Choose intensity and shadow color to align with your brand’s visual identity.
“Continue Without Consent”

Customize how and where this option appears for alternative UX flows

  • As recommended by Axeptio, display consent symmetry and add this option on the same level as Accept or Customize buttons.
  • Place it inside the banner, in the top colored strip, for clear visibility.
  • Place it just above the privacy notice, outside the consent layer, to provide an alternative UX flow while keeping design consistent.
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Built for Efficiency
Made for Every Team

Axeptio’s no-code Consent Experience Builder gives marketing, legal, and tech teams full autonomy, empowering the teams that drive growth to take the lead while keeping compliance and UX perfectly aligned.

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Mobile-ready 

By design, Axeptio is fully responsive across devices. For apps, our dedicated SDK is the quickest way to build native, highly customizable consent notices in iOS and Android.

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Vendor Management
1,500+ vendors pre-integrated, with educational icons, logos, and policy links to simplify user understanding and strengthen privacy compliance.

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Web Performance 
The lightest CMP on the market, engineered for Core Web Vitals and optimized to protect your SEO performance.

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Audit-ready
Generate a consent log at any time and keep a clear audit trail, ensuring your organization stays fully compliant in case of regulatory inspections.

Two Consent Management
Platforms

Both are compatible with GDPR, CCPA, Law 25 and certified by Google.

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Axeptio

For brands

Are you operating an e-commerce business or an SMB? Are you a retail chain, a DNVB, a sports organization, a leader of travel, mobility, finance...?

The CMP offering the best User Experience

  • Conversational UI with full personalization
  • An intuitive consent banner builder
  • The most powerful vendor and tracker scanner
  • Fostering brand image and retention
  • Google-certified CMP (Consent Mode v2)
  • Microsoft UET Consent Mode
Axeptio

For brands

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Axeptio

For publishers

Are you a news publisher, a media group or an entertainment company with a strong focus on the Advertising business model?

The CMP dedicated to Revenue Optimization
  • Compliant with TCF 
  • Certified by IAB Europe
  • Certified by IAB Canada
  • Putting trust at the heart of the AdTech ecosystem
  • Scan and categorize vendors and trackers effortlessly
Axeptio

For publishers

No experience should ever be boring, not even giving consent

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