Marketing consent management The Perfect Consent Widget for Your
- Signups
- Newsletters
- Contests
- Phone prospects
- Signups
- Signups
- Newsletters
- Contests
- Phone prospects
- Signups
Contrary to popular belief, GDPR is not just about cookies. Cookie and Tracker consent is just the tip of the iceberg. Indeed, the vast majority of unnecessary processing of personal data requires prior consent. And this consent has to be bulletproof.
No loss of rights or functionality if no consent is given. No reward either.
You can’t ask once for a myriad of data processing activities. Granularity becomes the norm.
An act of consent won’t hold any value if the data process activity is explained poorly.
Any consent given for the processing of personal data can be revoked at anytime.
Opt-in should be used every time and everywhere. This means you can not use a pre-ticked checkbox and/or use a double-negative to state your request.
Companies bear the burden of proof
And they need to provide an audit trail
No more Boolean flags acceptNewsletter: true in your database. Storing only the consent status does not meet the requirements of auditability defined in the GDPR.
Instead, any company wishing to process personal data needs to hold a record of consent proofs, storing timestamped receipts stating precisely how, when and to which end individuals granted their consent.
It’s a matter of UX design and information hierarchy
Seems complicated? Well... that’s because it is.
The Axeptio team worked really hard to understand the best way to fulfill all these requirements, while ensuring that the interface remains user-friendly and intuitive. Here’s how it might look if you let your DPO do the job by themself:
The information collected on this form is stored electronically by OurCompany for our offers and commercial processes. They are kept for 36 months and are intended for the following purposes:
- OurCompany as the owner of the website and recipient of the forms,
- MonkeyMail as the technical operator for mailings and newsletters,
- Barman as the host of our website,
- BigBrother as the tool for data storage and backup.
In accordance with the GDPR (General Data Protection Regulation), concerning the data we hold about you, you have the following rights:
- Right of access (Article 15)
- Right to rectification (Article 16)
- Right to erasure (Article 17)
- Right to restriction of processing (Article 18)
- Right to be notified of rectification, erasure, or restriction (Article 19)
- Right to data portability (Article 20)
- Right to object (Article 21)
- Right not to be subject to profiling (Article 22 of the GDPR)
You can exercise these rights by contacting our DPO at the following email adress dpo@ourcompany.com
Information hierarchy
All the information inside a dedicated widget
- The sub processors that will access the personal data
- The kind of usage and personal data used for date processing activity
- A description of all the rights an individual can use and how to use them
- The information about the Data Processing Agreement of the entity responsible for the processing
How to use the given consent
- When a visitor arrives on your website with Axeptio loaded on your website, the Axeptio platform generates a random identifier. This pseudonymous identifier is only accessible to the website publisher.
- At the moment you collect personal data, this identifier is sent with the consent proof, and the data. The Axeptio platform stores the consent proof and the pseudonymous identifier, allowing you to retrieve the information later on. That‘s the auditabililty trail.
Axeptio collects more than consent
- Collecting a YES or a NO is sometimes too limiting. If your goal is to create meaningful and memorable interactions with your visitors, users or customers, you’d better adapt your service to their liking.
- We call it Augmented Consent, a consent widget with three options : YES, NO, and YES, BUT. Here’s what you could ask for:
- The frequency of contact
- What hour of the day is best
- Monthly recap instead of weekly push
- A dedicated email address for marketing communication
