Axeptio for Publishers, a Key Ally in the Media Industry: Celebrating One Year of Trust and Growth

One year after launching its TCF-certified CMP (Transparency & Consent Framework) tailored for publishers, Axeptio has reached a major milestone and cements its growing presence in the highly competitive ad monetization market.

It’s the perfect moment to review the progress: check the basics of the TCF, look back at Axeptio for Publisher’s year of growth, and reveal what made this CMP release such a hit with digital publishers.

What is the Transparency & Consent Framework (TCF)?

The Transparency & Consent Framework (TCF) is a technical standard developed by IAB Europe to help regulate how user consent is gathered and passed along the ad tech supply chain.

Put simply, it allows websites and their CMPs to relay user choices — accepting, personalizing, or refusing cookies — to their advertising partners through a standardized API. The aim is therefore to improve interoperability between publishers, CMPs, and vendors.

Importantly, the TCF is not mandatory. Publishers choose to adopt it — typically those working with programmatic advertising.

As a matter of fact, the TCF defines a standardized set of purposes (e.g., storing information, personalizing ads, measuring performance…), “special purposes” (tied for example to security or fraud prevention), technical features, and even “special features” requiring stronger consent, like geolocation. Once collected, this information (vendor IDs, purposes by type, consent, etc.) is encoded and transmitted in what is known as the TC String.

And here’s a nuance worth noting: some purposes fall under 'legitimate interest' and don’t require opt-in consent under the TCF. That said, they still have to be clearly disclosed to users — along with an option to object. Which is why a well-designed, properly integrated CMP is so important for helping users understand what’s at stake. You see where we’re going with this, right?

A Purpose-Built Solution for a Changing Market

With the rollout of TCF v2.2, data monetization and ad tech have taken center stage for publishers looking to reconcile business needs with regulatory pressure.

That’s where Axeptio for Publisher comes in. Since its debut in early 2024, the platform has been adopted by several major media groups, including Sogemedia, The Media Leader, BIZZ Media, and Maddyness.

Built with a strong compliance backbone, the solution supports international privacy frameworks — from the GDPR and Quebec’s Law 25 to the nLPD in Switzerland — and meets the technical requirements of IAB Europe’s and IAB Canada's TCF v2.2 specifications.

Its growing popularity confirms how relevant Axeptio's approach is, which is delivering a positive consent experience — one that puts users first and respects their right to choose.

A CMP Tailored to Real-World Publisher Needs

Beyond its TCF v2.2 compliance, the platform packs a set of features purpose-built for digital publishers: advanced customization, cross-domain consent management, tracker auditing with Shake, and analytics powered by Snowflake.

For Sogemedia — a key player in the French regional weekly press — implementing Axeptio’s CMP marked a strategic shift. In a recent white paper, the group shared its early results across 18 websites, showing significant increases in consent rates and a better overall user experience. Want the full story? Download the complete Sogemedia x Axeptio case study.

A Responsible Answer to a Shifting AdTech Ecosystem

Taking a closer look at the TCF also means zooming out to understand Axeptio’s position — a company determined to support publishers through a profound transformation in the ad tech ecosystem by building tools that both perform and meet a higher standard of responsibility.

A few key drivers behind the launch of Axeptio for Publishers in 2024:

• Community-first mindset: Staying true to its mission, Axeptio continues to deliver high-quality solutions tailored to the real-world needs of its partners.
  
  
• Moving toward stronger compliance: TCF v2.2 — which, as of now, aligns with the Belgian Data Protection Authority’s (APD) expectations — paved the way for a solution that brought the standard closer to both industry norms and Axeptio’s core values.
  
  
• A fresh market focus: With Axeptio for Publishers, the company set its sights on the digital publishing world — a sector that’s been undergoing deep structural change for years, and one that clearly calls for certified, well-tailored CMP solutions.
  
  

“For five years, Axeptio has supported websites that want to align their consent experience with their brand values. For over a year now, we’ve been supporting publishers who rely on consent as a revenue driver — with a best-in-class TCF integration. Since the 2.2 update, the standard has made great strides toward our core values of transparency and freedom of choice.”

Romain Bessuges-Meusy CEO & Co-founder of Axeptio