Combining Web Performance and Data Protection: Insights from the Axeptio and SEO Square Conference

At the 9th edition of the SEO Square conference, which brings together experts in SEO, content, and digital marketing, Axeptio and its partner Optimize Matter hosted a session on web performance. This was an opportunity to share practical advice and concrete feedback on optimizing Google Core Web Vitals (INP, CLS, LCP), which are now a standard for measuring web performance.

How to Optimize Your Web Performance While Complying with GDPR?

Combining web performance, regulatory compliance, and performance measurement is a challenge for websites. Web performance is now a key pillar for providing an optimal user experience and improving SEO. Complying with legal data protection requirements is equally essential. This is where Axeptio comes in, facilitating the integration of a high-performing and compliant consent management platform (CMP). Besides ensuring compliance, the CMP is a partner for both web performance and data collection.

Combining Web Performance Expertise: Axeptio and Optimize Matter

The conference at SEO Square was an opportunity to share experiences related to web performance by combining the expertise of Axeptio and Optimize Matter. Axeptio acts as a CMP provider focused on user experience, while Optimize Matter serves as a consulting firm specializing in Data Analytics & Data Cloud.

Conference Agenda on Web Performance

• The stakes of web performance
• Measuring web performance with Core Web Vitals
• Optimizing web performance
• The CMP: a partner in web performance
• Optimizing tracking
• Server Side: measuring server-side performance

Download the complete presentation in PDF format ➡️

Learn how to improve your website's performance while respecting GDPR legislation, with the innovative solutions developed by Axeptio and Optimize Matter.