First-id and Axeptio Join Forces to Make ID Verification Accessible for All Advertisers

Axeptio and First-id, the creator of a first-party identification solution, are pleased to announce a partnership that will facilitate advertisers’ adoption and use of universal IDs- already widely used among publishers.

This partnership is especially timely, as the market is moving away from third-party cookies and seeking alternative solutions. The Axeptio platform allows customers to activate Martech solutions, including universal IDs, easily and with just a few clicks.

“First-id is for us a partner of choice for our brand clients to benefit from a reliable and robust solution as they prepare for a world where third-party cookies are no longer the norm,” says Guillaume Bodereau, Head of Business Development at Axeptio.

Axeptio customers can sign the First-id contract with a few clicks within the Axeptio platform. The consent widget (CMP) will automatically update to include First-id as a vendor, ensuring proper consent collection. Finally, no client-side integration or configuration is necessary—First-id is triggered automatically by the Axeptio CMP and only when positive user consent is obtained. 

We are delighted with this collaboration which facilitates the implementation and use of First-id. This partnership cements the complementary of our expertise to strengthen the effectiveness of our clients' marketing and advertising actions - activation, retargeting, enrichment, onboarding, etc.-, in a context where confidentiality and data protection are becoming increasingly important

David Folgueira CEO First ID

As part of this new partnership, a two-month trial of First-id is available, valid during the launch period from September to December 2024.

About First-id

First-id, a French company, has developed an advanced identification solution that enables clients—such as publishers, brands, and e-retailers—to create unique identifiers. These identifiers optimize first-party data and integrate easily with all tools and partners. First-id technology facilitates campaign targeting, optimization and attribution, to almost 100% of the audience, in display, video and audio.

First-id is integrated into around forty premium publishers in France and recently in Europe (Altice, Prisma Média, Reworld, Lagardère, Webedia, CMI, GMC, Canal+, la Presse Quotidienne Régionale, etc.), and is connected to more than 50 platforms (Microsoft, Criteo, Weborama, Google, Mediarithmics, etc.).