After ensuring compliance with GDPR in Europe, Law 25 in Canada, and nFADP in Switzerland, Axeptio is expanding its international compliance coverage once again. This time, we’re bringing our expertise to the United States by making our consent management platform (CMP) compliant with the California Consumer Privacy Act (CCPA).
As data privacy laws continue to evolve across the U.S., businesses operating in California or addressing Californian users now have an intuitive, fully compliant solution. So, welcome to the second episode of “Product Lab”, our editorial series dedicated to decoding Axeptio’s latest product features!
Why Axeptio is Adding CCPA to its Global Compliance Coverage
For years, data protection regulations were primarily associated with Europe, thanks to the GDPR. However, the landscape is rapidly shifting in the United States. Since 2020, no fewer than 19 U.S. states have enacted their own data privacy laws, with a notable acceleration in early 2025 — eight new states have introduced legislation since January alone.
Among these, the CCPA stands out as the most well-known data protection law in the U.S — it was the first official regulation of its kind, coming into effect in 2020. While initially applicable only to California, its influence has extended beyond state lines. As it stands, some states have adopted its principles, while others have used it as a foundation for their own laws.
For American businesses, this is a turning point. As with GDPR, failing to comply with CCPA can result in legal sanctions. Given its increasing impact, offering a CCPA-compliant consent management solution has become a priority for Axeptio and its customers.
GDPR vs. CCPA : The Key Differences
You may already be familiar with the GDPR. One of the most important distinctions between GDPR and CCPA lies in their fundamental operating principles. For the GDPR vendors cannot place cookies or collect personal data until users explicitly accept or refuse them via a CMP.
On the other hand, with the CCPA it’s the another way round. Vendors can collect data upon a visitor’s arrival, but users must be provided with an easy way to opt-out, either via a CMP button or an alternative opt-out mechanism (as an example, users may choose to submit a DSAR form, which stands for data subject access request, to access, correct, delete, or transfer their personal data.)
This difference significantly impacts the way consent management banners work, which brings us to the next section:
CCPA : What This Means for Your Axeptio CMP
Axeptio for Brands now includes built-in CCPA compliance settings, ensuring that businesses operating under Californian law can easily adapt their CMP to meet local requirements.
With this new feature, Axeptio for Brands now includes California (USA) as a selectable region in the back-office settings. The widget will then automatically adapt to suit the legislation.
Unlike GDPR-based banners, the CCPA framework offers more flexibility in banner display.
Here’s how it works:
- Option 1 : Some businesses may choose not to display a banner at all. In this case, data collection happens automatically, and it’s the company’s responsibility to provide an alternative opt-out mechanism (for example: a DSAR form available via the footer).
- Option 2 : Others may show the banner but accept all vendors by default, ensuring that users have a clear way to opt out thanks to the CMP. Specifically, the buttons have been adapted from the CMP version we are familiar with, incorporating the 'OK, got it' button as vendors are accepted as soon as the user visits the website under this legislation; the 'I want to choose' button to select the partners to which the user wants to give consent; and the 'Do not sell or share my personal information' button to offer an opt-out option.
- Option 3: Finally, there is an option that works similarly to the GDPR approach, where the banner appears and data collection only happens after explicit user consent (using the 'Ok for me' button).
These different configurations allow brands to tailor their approach to compliance while maintaining transparency and trust with their users.
Why Choose Axeptio for Your CCPA Compliance Needs?
Axeptio for Brands isn’t just another cookie banner—it’s a fully customizable, intuitive, and scalable solution designed to adapt to diverse privacy requirements. With our CCPA compliance update, we continue to offer brands a positive and user-friendly way to navigate data privacy regulations.
Our CMP back-office allows you to integrate your brand identity directly into the widget, ensuring that compliance feels like a natural and engaging part of the website journey rather than a legal roadblock. For companies managing multiple websites, our centralized back-office simplifies compliance management across different regions and regulations, providing a unified interface to oversee everything in one place.
As part of Google’s CMP Partner Program (Gold Status), Axeptio facilitates the integration with Google Consent Mode v2, ensuring optimal performance for digital advertising and analytics. Our solution also includes advanced analytics to help businesses understand user consent behaviors, as well as native mobile SDKs to extend compliance to mobile applications.
Above all, our team of experts is here to support you at every step, from deployment to optimization, making CCPA compliance as smooth and efficient as possible. So don’t worry, you're in good hands !
Just a heads-up before you head over to the US: this feature is currently available exclusively for the "Axeptio for Brands" product. So you'll have to wait a little longer for it to be extended to our "Axeptio for Publishers" and "SDK for mobile applications" solutions. Stay tuned!
Ready to make CCPA compliance effortless?
