Axeptio Strengthens its International Expansion with the Acquisition of AdOpt

On February 13, Axeptio, leader in consent management solutions, announced the acquisition of AdOpt, a major player in the Brazilian market. This strategic operation is part of Axeptio's international expansion dynamic, which, following the opening of its Canadian subsidiary, continues its development into new markets.

Brazil, One of the Key Markets for Consent Management

With over 216 million inhabitants, Brazil represents a huge market with growing demand for consent management. The LGPD (Lei Geral de Proteção de Dados), inspired by the European GDPR, imposes strict obligations on companies to collect and manage user consent. However, there is still a strategic space left for European players to fully meet the expectations of the Brazilian market.

"Rather than create a subsidiary ex nihilo, we decided to join forces with AdOpt, a company that shares our values and our desire to become the trusted partner that brings together the interests of users and companies on the web," explains Romain Bessuges-Meusy, CEO of Axeptio.

Axeptio, a pioneer in the field of compliance, already supports companies around the world in applying the main data protection regulations: GDPR (Europe), nFADP (Switzerland), Law 25 (Quebec) and CCPA (California). Therefore, entering the Brazilian market was the natural next step to help companies meet LGPD requirements.

AdOpt: a Brazilian Market Leader with International Ambitions

Founded in Brazil, AdOpt is a consent solution that today equips over 50,000 websites worldwide. Its positioning combines self-service and personalized (high-touch) support with influential customers like Caixa Econômica, Nike, Reebok, LEGO, CROCS, Ajinomoto, Kipling...

“Joining Axeptio is a fantastic opportunity to amplify our impact and extend our mission beyond Brazil. We share the same philosophy: putting users at the center of the consent experience, with solutions that are both easy to use, friendly and powerful. Together, we will continue to help businesses create positive consent experiences. ” says Adonis Batista, CEO of AdOpt.

AdOpt is not limited to Brazil: its solution covers the requirements of GDPR, CCPA and other international regulations. This global reach makes AdOpt a strategic player for Axeptio, which wants to support the brand's growth well beyond the Brazilian market.

"In fact, when we arrived in Brazil, we went for a coffee and the barista immediately recognized the logo on João Bruno’s T-shirt, COO of AdOpt. This level of brand awareness is rare in our sector and proves that AdOpt has succeeded in creating a strong, identifiable and appreciated brand," emphasizes Romain Bessuges-Meusy.

AdOpt and Axeptio: Shaping the Future of Online Consent Together

The partnership between Axeptio and AdOpt is based on a shared vision of consent management: reconciling the needs of companies and users to offer a seamless, engaging consent experience. Axeptio and AdOpt also share the same vision: user-centricity and design focus in the service of making compliance more fluid, intuitive and enjoyable.

"We're entering a maturing phase in the CMP market. In this context, synergies between players make sense, especially geographically. AdOpt is a local champion in Brazil. Axeptio is a champion in Europe and Canada. Together, we'll unite our brands around a common vision: to make the web a better place to live, placing at the heart of the user experience the ability and freedom to choose whether or not to share one's data, without it being a burden" says Romain Bessuges-Meusy, CEO of Axeptio.

What are the Implications for AdOpt Customers?

By partnering with Axeptio, a Google CMP partner (Gold status) and TCF certified by IAB Europe and IAB Canada, AdOpt will gain from its expertise and ability to integrate the latest technological innovations into Consent Mode v2 and TCF 2.2. 

Thanks to this alliance, AdOpt customers will benefit from greater flexibility, with the option to access more advanced functionalities and a wider range of services with Axeptio.

Local and Global Synergies Driving Growth

Far from a simple set-up, the alliance with AdOpt represents a desire to root itself deeply in local ecosystems, drawing on the expertise and reputation of existing players.
By integrating a Brazilian leader into its growth dynamic, Axeptio is providing itself with infrastructures adapted to regional specificities and confirming its ability to build sustainable multi-regional growth. This evolution is leading to new opportunities and strategic alliances with companies that share the same vision of the web of the future.